BIOTECH visionary awards marketing PLAN
TARGET AUDIENCES
STRATEGIC OBJECTIVE
STRATEGIC OBJECTIVE
Biotech companies and their innovative workforce including current Wareham tenants as well biotech companies across the Bay Area • Brokers + regional Partners/Sponsors invited to network at awards event
STRATEGIC OBJECTIVE
STRATEGIC OBJECTIVE
STRATEGIC OBJECTIVE
Celebrate biotech innovators on the forefront of the industry across the Bay Area + increase awareness of how Wareham supports them as a longtime visionary investing in the biotech community
MAIN IDEA/THEME
STRATEGIC OBJECTIVE
MAIN IDEA/THEME
Launch annual Biotech Visionary Awards program to honor innovative industry achievement and remind Bay Area industry + brokers of Wareham's visionary leadership in fostering environments for think tanks and R&D centers that keep the Bay Area a major place to be for biotech
Critical Wareham dependencies
PARTNERSHIPS & COMMUNITY MANAGEMENT
PARTNERSHIPS & COMMUNITY MANAGEMENT
PARTNERSHIPS & COMMUNITY MANAGEMENT
Event Planning • Partner/Sponsor Engagement
LEADERSHIP
PARTNERSHIPS & COMMUNITY MANAGEMENT
PARTNERSHIPS & COMMUNITY MANAGEMENT
Strategy • Featured in Content and Messaging • Event Hosts
PROPERTY MANAGEMENT
PROPERTY MANAGEMENT
PROPERTY MANAGEMENT
Support Event Planning & Venue Execution • Support Tenant Engagement with Program
LEASING
PROPERTY MANAGEMENT
PROPERTY MANAGEMENT
Collaborate on Identifying Biotech Targets • Partner/Sponsor
Marketing & Communications Plan
SUCCESS METRICS
INCREASED BRAND AWARENESS
ENHANCED TENANT RETENTION & ATTRACTION
ENHANCED TENANT RETENTION & ATTRACTION
Increased brand awareness of Wareham’s ongoing commitment and leadership to investing in a thriving Bay Area biotech environment, from international players to rising startups + build on awareness with regional media and regional economic influencers
ENHANCED TENANT RETENTION & ATTRACTION
ENHANCED TENANT RETENTION & ATTRACTION
ENHANCED TENANT RETENTION & ATTRACTION
Enhanced tenant retention and attraction by increasing perception of Wareham properties as the place to be for thriving SF Bay Area biotech innovators
INCREASED AUDIENCE & ENGAGEMENT ONLINE
ENHANCED TENANT RETENTION & ATTRACTION
INCREASED AUDIENCE & ENGAGEMENT ONLINE
Increased audience and engagement online with Wareham by launching ongoing Biotech Visionaries content series to leverage across channels and potential advertising